An honest read
If we do not see a case for your technology, we tell you before you spend on it.
We help European industrial companies explore and develop commercial opportunities in the Middle East and selected Asian markets.
Our work focuses on market development, local representation and building the relationships needed to understand whether, and how, a company can compete in a new market.
We are based in the UAE and spend our time in the market, meeting companies across the recycling and industrial sectors in the UAE, the wider Middle East and India.
There is momentum building towards recycling and circularity in this region. That does not automatically mean there is a market for every solution. The Middle East is highly competitive, with access to technology and equipment from all over the world.
For European companies, the question is where their technology creates enough extra value to justify the investment.
The answer is rarely obvious from a distance. It comes from being here and listening to the people who work in the industry.
If we do not see a case for your technology, we tell you before you spend on it.
Expos, industry events and site visits. Our view comes from conversations, not reports.
Our co-founder Mia comes from the Nordic metals and recycling industry, the sector we focus on most.


We work in English, Finnish and Swedish, with Arabic-speaking partners in our network.
Six questions on your technology, your markets and your advantage. You get a straight read on where you stand and a sensible next step.