How we find and test partners
- Start from your target buyers and find who already serves them.
- Meet candidates in person and check what they have actually sold, to whom and where.
- Look at which competing brands they carry and why they would add yours.
- Meet a customer together before you decide.
Terms to settle before signing
- Territory and customer groups.
- Exclusivity and the targets that keep it.
- Term, renewal, termination and compensation.
- Service, spare parts, certification and pricing.
Agent and distributor rules differ between the UAE and Saudi Arabia. Our distributor guide covers the basics, and a local lawyer should review the agreement.
How Redwood helps
We start with an honest market read, then build the meetings, representation and partnerships you need to compete.
Questions
Should I give a partner exclusivity for the whole Gulf?
Only if it is tied to territories where they already sell and to clear targets. Exclusivity granted too early is one of the hardest decisions to undo.
Do you also find joint venture partners?
Yes, when a company needs local production, assembly or service capacity rather than a sales partner.
Sources
- Clyde & Co: Significant reforms to the UAE Commercial Agency Law (January 2023)
- US Commercial Service: Saudi Arabia Country Commercial Guide, Distribution and Sales Channels (updated May 2026)
Last reviewed 2026-09. This guide is general information, not legal or tax advice.